Why Argan Oil for Hair Is Called ‘Liquid Gold’: Myths, Facts & Best Practices
The Secret Behind the “Liquid Gold” Glow
For centuries, Moroccan women have used argan oil to strengthen and beautify their hair — long before it became a global beauty trend. Today, it’s praised worldwide as “liquid gold”, a fitting nickname for an oil so rich in nutrients, rarity, and visible results.
But what truly makes argan oil so valuable? And is every claim you see online about its benefits actually true? Let’s separate the myths from the facts and reveal how to use argan oil the right way for long-lasting shine and strength.
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Targanine Argan Oil – Amber | Pure, Cold-Pressed Moroccan (50 ml)
Original price was: £ 35,00.£ 29,75Current price is: £ 29,75. Add to cart - Sale!
Moroccan Argan Oil with Musk | Targanine Natural Hair & Body Oil 50ml
Original price was: £ 35,00.£ 29,75Current price is: £ 29,75. Add to cart - Sale!
Huile d’Argane à l’Oud – Moroccan Argan Oil with Oud
Original price was: £ 45,00.£ 38,25Current price is: £ 38,25. Add to cart - Sale!
Huile d’Argane à l’Hibiscus – Moroccan Argan Oil with Hibiscus
Original price was: £ 45,00.£ 38,25Current price is: £ 38,25. Add to cart
1. The Origin of the “Liquid Gold” Nickname
Argan oil comes from the kernels of the Argania Spinosa tree, which grows almost exclusively in Morocco — particularly in the Souss and Essaouira regions.
| Fact | Details |
|---|---|
| Origin | Morocco (specifically the Argan Forest, protected by UNESCO) |
| Extraction | Cold-pressed from the nuts of the argan fruit |
| Cultural Significance | Used by Moroccan Berber women for hair, skin, and cooking for centuries |
| Nickname Reason | Its golden hue, luxurious texture, and rarity earned it the name “liquid gold” |
| Sustainability | Production supports rural women’s cooperatives and eco-preservation efforts (Wikipedia) |
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Huile d’Argan Fleur d’Oranger – Moroccan Argan Oil with Orange Blossom
Original price was: £ 54,00.£ 45,90Current price is: £ 45,90. Add to cart - Sale!
Huile d’Argane à l’Oud – Moroccan Argan Oil with Oud
Original price was: £ 45,00.£ 38,25Current price is: £ 38,25. Add to cart - Sale!
Huile d’Argane à l’Hibiscus – Moroccan Argan Oil with Hibiscus
Original price was: £ 45,00.£ 38,25Current price is: £ 38,25. Add to cart
2. Evidence-Based Benefits of Argan Oil for Hair
According to dermatological research and expert reviews (including WOW MD LLC), argan oil offers a rare balance of deep nourishment and cosmetic shine.
| Component | Scientific Benefit | Effect on Hair |
|---|---|---|
| Vitamin E (Tocopherol) | Strengthens the hair shaft and prevents oxidative damage | Less breakage and split ends |
| Omega 6 & 9 Fatty Acids | Restore moisture and elasticity | Softer, smoother strands |
| Antioxidants | Neutralise free radicals caused by UV and pollution | Colour retention and overall hair vitality |
| Squalene & Sterols | Seal the cuticle and reduce frizz | Glossy, manageable finish |
| Natural Emollients | Improve scalp barrier function | Reduced dryness and dandruff |
In summary: Argan oil acts as both a treatment (for deep repair) and a styling aid (for gloss and control).
- Sale!
Targanine Argan Oil – Amber | Pure, Cold-Pressed Moroccan (50 ml)
Original price was: £ 35,00.£ 29,75Current price is: £ 29,75. Add to cart - Sale!
Moroccan Argan Oil with Musk | Targanine Natural Hair & Body Oil 50ml
Original price was: £ 35,00.£ 29,75Current price is: £ 29,75. Add to cart - Sale!
Huile d’Argane à l’Hibiscus – Moroccan Argan Oil with Hibiscus
Original price was: £ 45,00.£ 38,25Current price is: £ 38,25. Add to cart - Sale!
Huile d’Argane à l’Oud – Moroccan Argan Oil with Oud
Original price was: £ 45,00.£ 38,25Current price is: £ 38,25. Add to cart - Sale!
Huile de Figue de Barbarie – Targanine Prickly Pear Seed Oil
Original price was: £ 88,00.£ 74,80Current price is: £ 74,80. Add to cart
3. Myths vs Facts: Setting the Record Straight
The internet is full of claims about argan oil — some true, some not. Here’s what current findings (as of Fall Update 2025) reveal:
| Common Myth | The Fact & Science Behind It |
|---|---|
| “Argan oil makes hair grow faster.” | It doesn’t directly stimulate follicles, but it does prevent breakage and scalp dryness, allowing hair to grow healthier. |
| “It works the same for every hair type.” | Coarse or curly hair benefits more from heavier application; fine hair needs only a few drops. |
| “You can use it daily without rinsing.” | Over-application can weigh hair down. Use sparingly or as an overnight treatment. |
| “All argan oils are the same.” | Only cold-pressed, unrefined Moroccan argan oil retains its full vitamin E and antioxidant content. |
| “Argan oil is just for hair shine.” | It offers deep repair, UV protection, and hydration — not merely cosmetic gloss. |
- Sale!
Huile de Figue de Barbarie – Targanine Prickly Pear Seed Oil
Original price was: £ 88,00.£ 74,80Current price is: £ 74,80. Add to cart - Sale!
Moroccan Argan Oil with Musk | Targanine Natural Hair & Body Oil 50ml
Original price was: £ 35,00.£ 29,75Current price is: £ 29,75. Add to cart
4. How to Use Argan Oil Correctly
Using argan oil properly can make the difference between weighed-down hair and radiant results.
| Hair Type | How Much to Use | Best Application Method | Frequency |
|---|---|---|---|
| Fine / Straight | 1–2 drops | Apply to mid-lengths and ends only | 2–3 times a week |
| Wavy / Thick | 3–4 drops | Work through damp hair and lightly massage scalp | 3 times a week |
| Curly / Coarse | 1 teaspoon | Use as pre-shampoo or overnight mask | 2 times a week |
| Coloured / Damaged | 2–3 drops | Mix with conditioner or apply post-wash for protection | Every wash day |
Application Tips:
Warm the oil in your palms before use.
Avoid roots if your scalp is oily.
Combine with coconut or castor oil for extra nourishment.
For a salon finish, apply a tiny amount to dry hair ends for shine.
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Huile d’Argane à l’Oud – Moroccan Argan Oil with Oud
Original price was: £ 45,00.£ 38,25Current price is: £ 38,25. Add to cart - Sale!
Huile d’Argan Aoud Musk – Moroccan Argan Oil with Oud & Musk
Original price was: £ 55,00.£ 46,75Current price is: £ 46,75. Add to cart - Sale!
Targanine Argan Oil – Amber | Pure, Cold-Pressed Moroccan (50 ml)
Original price was: £ 35,00.£ 29,75Current price is: £ 29,75. Add to cart
5. How to Choose High-Quality Argan Oil
Because argan oil is so popular, the market is flooded with diluted or synthetic versions. Protect your investment by checking the essentials:
| Checklist | What to Look For |
|---|---|
| Label Statement | 100% Pure Moroccan Argania Spinosa Kernel Oil |
| Packaging | Dark amber or opaque glass bottle to protect from light |
| Texture & Smell | Smooth, slightly nutty aroma — never perfumed |
| Colour | Golden-yellow (not clear or orange) |
| Certification | EcoCert, USDA Organic, or Fair Trade Morocco |
| Supplier Transparency | Source region and cooperative name disclosed |
| Avoid | Products listing “fragrance”, “silicone”, or “paraffin” in ingredients |
Tip: Genuine Moroccan argan oil feels light yet rich, absorbing in seconds without residue.
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Pure Argan Oil Transparent Bottle (Glass) 30ml
Original price was: £ 30,00.£ 25,50Current price is: £ 25,50. Add to cart
Conclusion: The True Essence of Liquid Gold
Argan oil’s “liquid gold” reputation is more than marketing — it’s earned through centuries of use, ethical production, and scientifically proven benefits. When sourced authentically and applied properly, it transforms dull, damaged strands into healthy, radiant hair.
Looking for something truly Naturel?
Bring Moroccan luxury home with pure, cold-pressed argan oil from Trésors El Mamoun — where heritage, craftsmanship, and nature come together in every golden drop.
